Basic subjects
Methodology of research in management Modern management practice Business foreign language
Specialized subjects
Marketing concepts Marketing research Marketing strategy Neuromarketing Managing an organization's customer orientation Digital marketing Behavioral Economics Integrated marketing communications and PR Negotiation technologies Business game: "Substantiation of the strategy and tools for product promotion to the market" Marketing and sales management E-commerce Marketing Brand Management Impression Marketing Fundamentals of management analytics Legal support of business in Russia and abroad Electronic economy Cryptocurrencies and blockchain technologies (Cryptocurrencies and blockchain technologies) Leadership and Human Resource Management Management of sustainable development Integration of marketing research into final qualification work Preparation for the protection procedure and protection of the final qualifying work Educational practice (introductory practice) Industrial practice (research work) Production practice (technological practice) Production practice (practice according to the profile of professional activity)
Program Overview
The program is aimed at persons with higher professional education who are interested in improving the level of knowledge in the field of marketing management of the company, effective interaction with the target audience, customer orientation, marketing research. The market demand for marketing specialists is quite high and stable. There are more than 200 active vacancies in the labor market in the Rostov region, including Digital Director, Internet marketer, social media marketing manager, marketing analyst, brand marketer, head of marketing department.
Prospects. Career & Employment
The labor market demonstrates a steady demand for marketers. Employment as: a brand Manager, a Business Development Director, Sales Director, Head of Marketing and Sales Department, Head of Public Relations Department, leading Internet marketer, marketing analyst. Possible business ways: startup, marketing agency, small or medium business, large companies. For example, a representative office of an international brand, a large retailer, a banking and financial structure, healthcare and social services, trading companies, cultural institutions, sports, tourism, transport and logistics, government agencies.
Why is it important to pursue a higher education?
The purpose of the educational program: to develop students' professional view of marketing activities that will increase the competitiveness of the product, company, brand