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38.04.02 Management

291
160000,00
р.
Product management and marketing

Qualification: Master's Degree

Code of a programme: 38.04.02

Field of study: Management

Location: Taganrog

SFedU Institute: Institute of Management in Economic, Ecological and Social Systems

Language: Russian

Tuition fee - based: 10

Duration of full-time mode: 2 years

Tuition fee per year (in rubles, 2026): 160 000

Basic subjects
Specialized subjects
Program Overview
Prospects. Career & Employment
Why is it important to pursue a higher education?
Program Benefits

Basic subjects

  • Modern management technologies
  • Methodology of research in economics and management
  • Managerial economics
  • Management of business communications and human resources
  • Methods of managerial decision-making. Risk management

Specialized subjects

  • Foreign language for professional communication
  • Digital marketing
  • Information Management
  • Financial Management
  • Project activity module
  • Change Management
  • Project Management

Program Overview

It trains specialists who are able to invent and market products that people really need. You will learn to understand the needs of users, find strong solutions and grow the business from idea to profit.

Prospects. Career & Employment

  • IT and Construction
Product Manager
Project Manager
IT manager
  • Finances and Retail business
Analyst
Management consultant
  • Industry and other spheres
Risk-Manager
Head of direction

Why is it important to pursue a higher education?

What you will learn from the program
  1. manage a product at all stages from idea and market research to launch and scaling
  2. conduct research and analyze data, understand what people want, and test ideas in practice
  3. adjust marketing strategies to make the product visible and in demand
  4. work with the team and manage risks, projects, changes and possible problems
  5. use artificial intelligence to apply modern tools in product management
  6. develop your business and bring your product to market, work with a product portfolio and commercialize ideas
  7. lead people to develop leadership skills and manage personal resources.

Program Benefits

• междисциплинарность: вовлечение в образовательный процесс представителей бизнес-сообщества и работа с запросами технических кафедр с точки зрения предметной области программы; • практикоориентированность: участие в образовательном процессе представителей бизнес-сообщества, прохождение практики и трудоустройство в ведущих российских компаниях; • универсальность: знание проектного подхода широко применимо в различных отраслях экономики и предоставляет специалисту конкурентное преимущество на рынке труда. • возможность совмещать работу и учебу, в связи с проведением занятий в вечернее время