Basic subjects
Brand management in journalism, advertising and PR, Media Communications and journalism as information influence systems, Digital technologies in the media industry, Social Media Promotion (SMM), Fake News and Information Wars in Corporate Communications, Media Production Workshop in New Media, Creative Technologies in Communication Marketing, Media Communication Strategies in social networks and content-marketing, Legal regulation in communication activities.
Specialized subjects
Stream technologies in creative activities, Political marketing, Creative tools in service journalism, Copywriting technologies, Media Conflict, Creative management.
Program Overview
The program provides for the creation of joint creative and scientific research projects with the participation of a potential employer. Leveling courses for students of non-core specialties, trainings, master classes, role-playing games, and professional and creative production practices are included.
Prospects. Career & Employment
Our graduates work in information holding and commercial companies, communication and advertising agencies, are employees of the media and QMS, in the press services.
Why is it important to pursue a higher education?
The Master's program will be appealing and beneficial for candidates seeking to broaden their professional horizons in the areas of marketing, advertising, public relations, journalism, and digital technologies, new media, and creative practices. The dynamic landscape of new media and creative technologies demands professionals with a broad skill set, capable of developing and executing innovative communication strategies for companies and organizations. This program prepares individuals for emerging professions such as digital promotion specialist, employer brand development expert, creator, storyteller, brand journalist, and content manager. These professionals must have a solid foundation in marketing, advertising, journalism, and public relations.