Specialized subjects
Digital Entrepreneurship Development: Finance and Business operations Digital marketing Marketing research and forecasting; Data science for Managers and Marketers; IT service and content management "Modeling consumer behavior" "Integration of marketing research results into a Master's thesis" "Cryptocurrencies and blockchain technologies" (in English)
Program Overview
The educational program is designed for undergraduate graduates (development of competence in the field of management and marketing in the digital environment and ICT competence); sole proprietors (transfer business or create it in an online environment without additional costs associated with specialists in programming and marketing); marketers and managers (new skills in management, marketing and ICT with the purpose of promotion on the career ladder).
Prospects. Career & Employment
Graduates of the program can choose the following logic of their career development: from project management to strategic management. Management: Owner of an IT company in trade, services, consulting activities, Head of Digital Marketing Department, Head of e-commerce Department, Head of Digital Customer Interaction Department, Head of an online store, Creative Director, Director of digital Industrial Integration. TEAM MANAGEMENT: E-Commerce Manager, Digital Communication Manager, Digital Strategy Consultant, Traffic and Engagement Manager, Commercial E-Business Engineer, User Experience Manager, Product Manager. PROJECT MANAGEMENT: Web Product Manager, Digital Product Manager, Digital Marketing Product Manager, E-CRM Project Manager, Internet Sales, Social Media Manager SMM Marketer, SEO specialist, Digital Marketer, Traffic Manager.
Why is it important to pursue a higher education?
This program can be useful for company managers (effectively manage a company in a digital environment and reduce labor costs, increase profitability); middle and senior managers of companies whose goal is to lead the market, increase company profits and build an effective strategy based on knowledge of consumer behavior in a digital environment and their portrait, automation business processes. Understanding the logic of applying digital management, ICT and artificial intelligence and marketing in company management will allow companies to be highly competitive in macro and mesoryncs.