Program Overview
The educational program combines the study of marketing, logistics, economics, management and innovation, allowing students to simultaneously gain knowledge in the
subject area and perform real tasks. Classical forms of training – lectures, practical and
laboratory work – are combined with project activities in interdisciplinary teams on real tasks from employers and program partners, master classes, trainings, practices and internships in organizations and enterprises of various fields of activity, summer and winter schools, scientific activities, participation in grants and conferences.
Main goal: to prepare professional managers for the real sector of the economy, with
competencies in the field of commerce, management, marketing and logistics for work in
manufacturing, trade and logistics enterprises, Russian and international in the professional
areas of knowledge:
• management and marketing (business management, marketing management, sales
management, purchasing activities, quality management system, marketing analytics,
organizing marketing campaigns, interacting with clients and attracting new clients,
promoting goods and services);
• logistics, domestic and international trade (demand and inventory planning, logistics
analytics, supply chain management, logistics management, wholesale purchasing,
sales activities, creating a database of goods and clients, sales representative);
• finance (financial management, financial analytics)
Why is it important to pursue a higher education?
Key competencies of graduates
• systems thinking,
• intersectoral communication,
• project management,
• multilingualism and multiculturalism,
• participation in the development and implementation of a strategy for international
development of organizations of various forms of ownership and legal form;
• skills of critical evaluation of the proposed options for management decisions in the field of international business.