42.03.01 Advertising and public relations in the social sphere

- Theory and practice of advertising
- Theory and practice of public relations. Modern press service
- Fundamentals of marketing and marketing research
- Types of advertising
- Psychology of marketing communications
- Logic, theory of argumentation, negotiation technologies
- Information and communication technologies in advertising"

- Corporate culture and image studies
- Media planning and SMM
- Sales promotion and direct marketing
- Creativity in the communication process
- Communication management
- Social and political advertising
- Theory and practice of copywriting
- Speechwriting and literary editing
- International protocol"

The program is all about helping people and making the world a better place. It teaches students how to use communication tools to share ideas, personalities, brands and events that are important for society and help the economy to grow. The program uses practical teaching methods for students, considering current trends in the marketing and communication services market. It uses modern digital technologies on a methodological basis. The program is for every applicant who has a desire to be involved in the sphere of media.
The plan for training is as follows:
- The first-year students take a mix of common education classes and subjects related to general communication.
- The second-year students learn the core subjects of their chosen profession.
- The third-year students create projects and do practices to learn more about their profession and gain skills in advertising and public relations.
- The graduates specialize in the sphere of their future work and are ready to present their diploma thesis.
The curriculum is guided by two main sets of rules. The first set is the Federal Standards of Educational Process and university regulations. The second set is the content requirements. These requirements are in place to ensure that there is a steady high demand for educational services in advertising and public relations. The modules of independent work include developing and implementing a social project each year (from the first to the third year) and writing a course paper on the same topic. For example, a project on the topic "Development of social advertising of anti-tobacco orientation" and a course paper is about "Effectiveness of social advertising (on the example of anti-tobacco campaigns)."
The program combines theoretical and practical education. Students work on projects and conduct research that should be efficient and effective for society.

This program is the first of its study in the Russian Federation. If you start checking the bachelor's degree programs, you won’t find any that is similar to this program. Most of the ones that focused only on the commercial sector.
The program's unique focus on social issues sets it apart.
1. The third sector of the economy is non-commercial public organizations.
2. Public affairs departments work on social issues (press services, mass media and research institutions).
3. Enterprises that use strategies like positioning strategies for a brand to increase their income (e.g., sponsorships, patronage and building a strong business reputation).
The program has many advantages for the whole university. It has the reputation of a classical university and the necessary academic resources to offer a well-organized education (such as highly qualified teachers and master's degrees).
Advantages of the program:
- The program's social focus aligns with Southern Federal University's third mission.
- Interdisciplinarity.
- The use of digital technologies in education makes it much more intensive.
- It is practical.
- The process of education is creative, and it helps to show students` potential.
- The project approach helps students develop their skills in practical communication.
- It's an affordable place.
- The well-known speakers and experts are involved in the study.
- We support professional public organizations like the Association of Advertising Agencies and the Press Secretaries Club at the Russian Union of Journalists.
- We hold the yearly conference about social marketing. It's a mix of science and practice.
- There's a chance to do an internship in another country.
- Graduates are very competitive in the national and international labour markets.

All areas where communication specialists are required:
- Advertising agencies, PR companies and marketing departments of large corporations
- Government and public organizations, state and municipal public relations departments
- Sphere of media communication, analytical departments focused on social issues

It focuses on applicants with humanitarian interests and creative thinking skills who demonstrate high results in humanities subjects.