Basic subjects
Fundamentals of management Economics (microeconomics, macroeconomics) Economic statistics Fundamentals of marketing and marketing research Fundamentals of information and communication technologies Project management Business process modeling Economics of the organization Data analysis Object-oriented programming Accounting and financial analysis
Specialized subjects
Electronic business Fundamentals of Entrepreneurship and Online entrepreneurship Strategic management. Innovation management Sales management and marketing communications Multimedia and graphics in electronic business Web design and web programming E-commerce Business communications Intellectual property law Enterprise architecture. The company's IT infrastructure Fundamentals of design ergonomics. UX design Basics of website and mobile app development
Program Overview
Computer Science and Business is an interdisciplinary direction focused on the design and optimization of information processes, the development, implementation and use of information technologies in the context of business management. The purpose of this educational program is to train highly qualified specialists who are able to carry out activities in areas for which the main segment is the virtual market, Internet; the ways of implementing and business developing are information tools for search marketing, WEB analytics, content management, software tools for promoting products and services. The direction is based on the skills development that integrate the IT sphere and the subject area of doing business, including marketing using digital technologies to interact with consumers, creating business structures based on innovation, improving business processes, etc. The program is aimed at both school graduates and secondary special education systems.
Program Benefits
• The educational program meets the requirements of the region's industry, digital economy.
• Interdisciplinarity (involvement of the IT-community representatives in the educational process).
• Practice orientation (determined by the requirements of employers participating in the educational process: classroom work, practices organization, project work, etc.).
• Intra-university networking (educational program is implemented in cooperation with other Computer Science institutes).
• Mastering disciplines using e-learning and disciplines in English (the program includes online courses posted on the online.edu.ru portal).
• Attraction of visiting professors (including foreign ones) and academic mobility of students.
• Unique educational technologies that allow you to combine theoretical training with practical activities (Agile and Scrum approach to organizing the educational process).
• Hard and soft skills development of students. The result of mastering the educational program is a list of unique competencies in the field of digital marketing.
Prospects. Career & Employment
Graduates of the program are employed as specialists in digital product development, IT project management, e-commerce specialists, specialists in promoting products and services in the Internet environment, SEO specialists, brand managers, specialists in media planning in the digital environment, IT managers, product managers, business analysts. Graduates also realize themselves as entrepreneurs by organizing and developing an electronic business or startup.
Promising ways of graduate's further career path:
- Continue education at Master's Degree.
- Students will be trained for development of complex informational systems and services, using high technologies of applied programming and calculation complex management.
- The fundamental knowledge gained during the program provides the basis of competencies that offer help with career prospects in the field of “Digital-marketing".
- Academic development: research Master's degree of integrated type, participation in grants, further postgraduate studies.
- Practice-oriented development: obtaining professional experience, studying at applied master's programs, and then practical activity with the possibility of career advancement.
- Entrepreneurial development: obtaining professional experience, organizing your own business.
Why is it important to pursue a higher education?
Business informatics is an interdisciplinary field focused on the training of highly qualified specialists who have theoretical knowledge and practical training in the field of creating and developing a digital enterprise or digital product, implementing and maintaining digital platforms, developing e-business, e–commerce, and using marketing and IT tools. The program focuses on business process and project management methods, market research tools, marketing and promotion of goods and services in the digital environment, information management systems, and business organization processes. It provides for the study of applied issues of IT project management and the development of technology startups. Our graduates receive a unique wide range of competencies that allows them to further realize themselves in different areas, such as: - development of e-business and e-commerce, - project management, including IT projects, - digital product management, - creation and promotion of startups or own business, Our graduates also successfully solve the following issues: -marketing and promotion of the company, brand, and products on the Internet, which is relevant for organizations in all fields of activity, - designing a business model for business development, - making managerial decisions and others.